Wolfgang Weingart’s critical questioning of assumed principles of design remains an important element of a designer’s philosophy of practice today. As a designer, Weingart has had his work applauded for its break from the conservatism of the International style and celebrated for its individualism. Yet his focus on experimentation and embrace of technology did not distract from his belief that a designer must understand the basic principles of design practice and graphic techniques to underpin their personal practice. His more expressive approach to typography encouraged new perspectives and a reaction against the corporatisation of the Swiss Typographic Style.