The 1960s was a period of transition from old ways of thinking to new as rapid changes in technology, social and political ideologies, and increasing globalisation affected aesthetic archetypes and design principles. Typografische Monatsblatter (TM), one of the few international design magazines, set trends in communication design. Wolfgang Weingart’s cover designs for TM demonstrated his objection to the perceived conservatism and design limitations inherent in Swiss Typographic style, reflecting broader, international politico-social unrest. His experimental media combinations and playful subjectivity resonated with a youthful, international audience, and inspired the next generation of designers to create a post-modern aesthetic. Weingart’s philosophy of design practice calls for a commitment to the act of design, to focus on design as an iterative process of experimentation, prototyping and continuous refinement.